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# Privacy PolicyLast Updated: April 2026Pathway (“we,” “our,” or “us”) provides a system that connects physical products to digital product pages using NFC technology. This Privacy Policy explains what information we collect and how we use it.---## 1. OverviewPathway enables customers to tap an NFC tag and instantly view a product on a retailer’s website. We operate as a technology layer on top of existing ecommerce systems.---## 2. Information We Collect### a) Shopper Interaction DataWhen a customer taps an NFC tag, we may collect:- Tap event data (e.g., time of interaction)
- Product or page URL
- Store or location identifier
- Device and browser information (standard web data such as IP address, device type, and browser type)We do not collect:
- Payment information
- User accountsThis data is not used to identify individual shoppers.---### b) Account Information (Business Users)For businesses using Pathway (e.g., store staff or administrators), we may collect:- Name
- Email address
- Authentication credentials (securely managed via third-party providers)This information is used solely to provide access to the Pathway platform.---## 3. How We Use InformationWe use collected data to:- Enable tap-to-product functionality
- Provide analytics and insights to our retail partners
- Improve system performance and reliability
- Support and maintain the platform---## 4. Data SharingWe do not sell personal data.- Shopper interaction data may be shared with the retailer whose products are being interacted with
- Business user data is used only to provide access to the platform
- We may use trusted third-party service providers (e.g., hosting, authentication) to operate our services---## 5. Cookies and TrackingPathway may use standard web technologies such as cookies or similar tools for basic functionality and analytics. We do not use cross-site tracking for advertising purposes.---## 6. Data SecurityWe take reasonable measures to protect data, including using secure infrastructure and trusted service providers.---## 7. Data RetentionWe retain data only as long as necessary to provide our services and improve performance.---## 8. Your RightsIf you are a business user and would like to access, update, or delete your account information, please contact us at the email below.---## 9. Changes to This PolicyWe may update this Privacy Policy from time to time. Updates will be reflected by the “Last Updated” date above.---## 10. ContactIf you have any questions about this Privacy Policy, please contact:Henry Gustafson
[email protected]
https://pathwaytap.com